The integration of digital technology into all elements of a business, radically changing how you operate and give value to clients, is known as digital transformation. It's also a cultural shift requiring firms to constantly challenge the status quo, experiment, and learn to accept failure.
It goes beyond traditional sales, marketing, and customer service functions. Digital transformation, on the other hand, starts and ends with how you think about and interact with customers. With digital technology on our side, we have the opportunity to rethink how we do business — how we engage our customers — as we move from paper to spreadsheets to smart applications for managing our businesses.