Module 1: Fundamental of Digital Marketing
Is a pleasant sign, when you are looking into Digital Marketing training now! (Especially this course outline!) I believe you should have a basic understanding on the importance of Digital Marketing. I am assured you are in the right path & right place to learn Digital Marketing now and let me share you my favorite quote:
“DIGITAL MARKETING IS NO LONGER AN EXPERIMENTAL STRATEGY... IT’S THE NEW INDUSTRY STANDARD FOR CONNECTING WITH YOUR TARGET AUDIENCE“

In this chapter, we cover how does old school marketing different from digital marketing, why digital marketing having a lot more advantage from old school marketing, how to choose the right digital channel that suitable for your online presence, how to position your UPS to win the market, get to know your customers buying behavior, and most important is to creating digital footprint; We will also cover several essential digital marketing tools that every digital marketer needs as well as a bonus topic, “power of copywriting” to kick start our Digital Marketing journey.
Topic include:

Conventional Marketing vs Digital Marketing
Type of Digital Marketing Channel
Your Unique Selling Proposition
Know Your Customer
Marketing Mix
Create Digital Footprint
Creating Authority Online
Know Your Digital Marketing Tools
Power of CopyWriting
AI Assist Copywriting

Module 2: Social Media Marketing (SMM)
Social media is a new norm, even my grandmother has a Facebook and Twitter account. In this chapter, we covered a few social media platforms such as Facebook, Instagram, WhatsApp. The pros and cons of using profile, groups, page for your business, how to get organic traffic,(especially trainer’s secret strategies), increase likes and followers at this platform as well as power keywords for closing sales!
Topic Include:

Introduction to Social Media
12s Social Media Content Strategies
Facebook Marketing

Module 3: Website Marketing
Every business needs to have an office or a storefront; With digital presence, your business needs to have a website! A so-called online-presence. In this chapter, you will learn how to get publicity and awareness via website marketing, we will discuss a few types of website marketing strategies & how to choose the right platform to host your website platform, as well as several online channels that can generate income to your business.
Topic include:

Introduction to Website Design and Development
Advantage of using Website for Business
Choose Your Business Website Platform
Generating Income Through Website Marketing

Module 4: Email Marketing
Email brings higher ROI according to the research, if you don’t practice email marketing, it is really a big loss. In this chapter we will discuss how email marketing system works, leads capture methods, list building strategies as well as how to automate your email marketing campaign.
Topic include:

Introduction to Email Marketing
Lead Capture Strategies
Building Email Database
Customer Value Optimization (Bonus)

Module 5: Search Engine Optimization (SEO)
How about FREE traffic from Search Engine? How good when someone searches for your product and services, Search Engine recommends you for FREE! This is the importance of Search Engine optimization. In this chapter, you will learn the fundamentals of SEO, how to make a search engine like your page and recommend you when someone searches your product and services, we will cover how the “on-page” and “off-page SEO” as well as link building strategies.
Topic include:

Understanding Search Engine Optimization
On Page Optimization
Off Page Optimization
White Hat vs Black Hat (Bonus)

DM-105-2CL: Digital Marketing Zero to Hero