Module 1: Overview of AI and Prompt Engineering
By the end of this module, participants will be able to explain the evolution of AI and identify at least two key applications of Large Language Models (LLMs) in content creation, including mastering key prompting framework to improve AI outputs.

Brief history and evolution of AI.
Understanding Large Language Models (LLMs) like ChatGPT and Claude AI.
Importance of prompt engineering and how it impacts AI-generated content.
Case study and group discussion.

Module 2: Using AI Tools for Written Content
After completing this module, participants will be able to draft, revise, and finalize at least three different types of professional written content (emails, social media posts, marketing campaigns) using AI tools like ChatGPT and Claude AI, with a completion accuracy rate of 90%.

Introduction to ChatGPT, Claude AI and Perplexity for content creation.
Practical applications: drafting emails, generating reports, training program, marketing campaign, creating social media posts.
Demonstration of AI automated response, creating apps application using LLM
Hands-on practice with prompts for different types of written content.
Group activity: creating a social media campaign.

Module 3: Productivity Tools for AI-Enhanced Workflows
By the end of this session, participants will implement AI productivity tools (Gamma, Notion AI, and a data analysis tool) to automate at least two routine tasks and create a basic project management plan with 85% accuracy.

Introduction to productivity tools: Gamma for PPT generation, Notion AI for project management, AI analytical tools for data analysis
Practical applications: automating routine tasks, organizing information, using various dataset to generate meaningful analysis, enhancing productivity.
Hands-on practice with Gamma, Notion AI and data analytics tool.
Group activity: designing a project management plan using Notion AI.

Module 4: Creating Visual Content with AI (Part 1)
Participants will generate at least three high-quality visual assets for a marketing campaign using AI tools like MidJourney and Leonardo AI, ensuring consistency with the brand’s identity.

Introduction to AI tools for image generation (MidJourney, Leonardo and Flux AI).
Practical applications: creating visuals for presentations, training, marketing materials, and internal communications.
Demonstration of AI tools in action.
Hands-on practice with various AI tools for generating and customizing images.

Module 4: Creating Visual Content with AI (Part 2)
By the end of this module, participants will collaboratively design and present a visual marketing campaign using AI-generated images, with feedback incorporated into the final design.

MidJourney and Flux AI demo and deep dive into advanced techniques for image generation, face swapping
Group activity: designing a visual marketing campaign.
Feedback and discussion on created visuals.

Module 5: Creating Videos and Avatars with AI (Part 1)
Participants will use AI tools like Runway and Heygen to create a short promotional video or digital avatar, ensuring video length and format align with standard marketing practices.

Introduction to AI tools for video and avatar generation (Runway, Kling, Heygen).
Practical applications: creating promotional videos, training materials, and digital avatars.
Demonstration of AI tools in action.
Hands-on practice with different prompts for video and avatar creation.

Module 5: Creating Videos and Avatars with AI (Part 2)
Participants will use HeyGen to generate an instant avatar of themselves. Using that Avatar to create a video speaking in different languages. The video will then be incorporating feedback from peers and present it for evaluation.

In-depth exploration of advanced video and avatar creation techniques.
Group activity: creating a short promotional video.
Feedback and discussion on created videos.

Final Project: Group Presentations
By the end of the session, participants will collaborate in teams to develop and present an AI-driven marketing campaign that integrates written content, visuals, and videos, delivering a 10-15 minute presentation demonstrating mastery of AI tools.

Participants work in teams to create a comprehensive AI-driven transformation road map for respective department using the tools and techniques learned.
Each team will pitch their transformation idea using AI-generated content, visuals, and videos.
Presentations by each group, followed by feedback from peers and trainers.

GAI-DH16: Advanced AI-Generated Content Mastery For Workforce