GAI-106: ChatGPT Power Play In Sales & Marketing
1 Day
From RM 7,000*
Remark:
Excluding labs & exams (if applicable, need to add-on)
Private in-house training at employer's venue
Minimum 5 pax up to maximum 25 pax per session (depending on the trainer)
HRDC Claimable Course
This intensive one-day workshop equips sales and marketing professionals with practical AI strategies to transform their daily operations. The course begins with essential prompt engineering skills—the foundation for effectively communicating with ChatGPT to achieve specific business outcomes.
Participants learn to map ChatGPT capabilities to various sales and marketing functions, identifying where AI can deliver the greatest impact. The training then dives into specialized applications across the entire customer journey.
For sales professionals, modules cover lead generation techniques, funnel development, performance measurement, and prospecting strategies. The course explores how ChatGPT can enhance various selling methodologies including consultative, solution-based, and SPIN selling approaches.
Marketing teams benefit from dedicated modules on content creation, social media management, and email campaign optimization. Participants learn to generate engaging content, personalize customer communications, and optimize CTAs for better conversion rates.
The workshop concludes with market research applications, teaching participants to leverage ChatGPT for customer segmentation, competitive analysis, and trend identification—critical intelligence that drives strategic decision-making.
After completing this course, participants will immediately apply AI to streamline routine tasks like content generation and email personalization, saving hours of work weekly. They'll craft more effective sales messages, develop compelling marketing narratives, and extract actionable insights from market data. The training provides both tactical skills for everyday productivity gains and strategic frameworks for implementing AI across sales and marketing functions—ultimately leading to enhanced customer engagement and revenue growth.
Trainer Details
Industry Practitioners: Trainers with hands-on experience in the field, bringing real-world applications to the training.
Corporate Training Specialists: Professional trainers with a strong track record in corporate learning and development.
Executive Coaches & Thought Leaders: Elite trainers who have coached senior executives and industry leaders.
Gerald Hoong
Executive Coaches & Thought Leaders
Private in-house training at employer's venue
Minimum 5 pax up to maximum 25 pax per session
Gerald Hoong is the founder and CEO of GemRain Consulting, a Malaysia-based firm specializing in Microsoft technologies and AI solutions. With over 27 years in the IT training industry, Gerald stands out as one of Southeast Asia's most sought-after Microsoft certified trainers.
His impressive credentials include 35+ Microsoft certifications spanning Azure, Power Platform, Data Science, and AI technologies. As a certified prompt engineer, Gerald has mastered various AI platforms including ChatGPT, Microsoft Copilot, Google Gemini, and Claude AI.
Gerald's international reach extends across Asia Pacific and Europe, where he's conducted specialized workshops for clients in Denmark, Sweden, Czech Republic, Germany, and France. His speaking engagements at global conferences highlight his thought leadership in the industry.
Recognized for excellence with the Global Outstanding Leadership Award (Education 2.0 Conference, Dubai 2022), Gerald combines technical mastery with exceptional teaching abilities. His multilingual skills, including Japanese language proficiency and translation certification, further enhance his global training capabilities.
GemRain Consulting reflects Gerald's commitment to cutting-edge technology education, focusing on cloud platforms, data science, and AI—preparing professionals for tomorrow's technological challenges through expert-led training and consultation.
Christopher Lim
Corporate Training Specialists
Private in-house training at employer's venue
Minimum 5 pax up to maximum 25 pax per session
Christopher Lim combines exceptional academic credentials from the University of Oxford and Quantic School of Business with hands-on experience revolutionizing digital banking in Malaysia. As a certified HRDC trainer, Professional Banker, and Lean Six Sigma practitioner, he delivers training that transforms theoretical concepts into practical business solutions.
His crowning achievement was spearheading the development of Malaysia's first fully digital banking onboarding app, Apply@HLB, which utilized e-KYC technology to eliminate branch visits during the COVID-19 pandemic. This innovation led to a sixfold increase in account openings and earned Hong Leong Bank the prestigious Best Digital Bank award from Asiamoney.
With diverse industry experience spanning property management, education consultancy, and manufacturing across Malaysia, China, and the UK, Christopher brings a global perspective to process optimization. His specialized expertise in business process improvement, agile project management, and design thinking has proven invaluable in leading cross-functional teams to deliver complex digital transformation projects.
As co-founder of Aviantech Sdn. Bhd., Christopher now helps organizations across Southeast Asia modernize their operations through his proprietary workflow software, AvianFlow, and targeted training programs. His obsession with "Better, Faster, Cheaper" solutions drives him to equip businesses with the digitalization skills needed to thrive in Industry 4.0.
For organizations seeking to optimize operations and embrace digital transformation, Christopher delivers measurable results through a perfect fusion of technological innovation and business acumen.
David Hooi
Corporate Training Specialists
Private in-house training at employer's venue
Minimum 5 pax up to maximum 25 pax per session
David Hooi represents the perfect fusion of corporate leadership excellence and cutting-edge AI technology expertise. With a distinguished 20-year career at GlaxoSmithKline where he rose to Sales Director, David combines proven business acumen with innovative digital strategies to deliver transformative training experiences.
As founder of D'Action Consultancy and Commercial Lead at Elit AI, David helps organizations harness artificial intelligence to revolutionize their sales approaches and digital presence. His specialized expertise in AI-generated content (AIGC) applications enables clients to create compelling social media strategies that drive measurable business growth.
An HRDC Accredited Trainer with over 15,000 social media followers, David practices what he preaches as a recognized Key Opinion Leader in personal branding and digital marketing. His impressive corporate achievements include multiple Sales Excellence Awards and Managing Director Awards at GSK, where he led successful business turnarounds and market share growth.
David's training portfolio spans sales leadership, team development, AI-powered content creation, and strategic digital marketing—skills he's successfully taught to clients ranging from Great Eastern Insurance to the Ministry of Youth and Sport of Malaysia.
With academic credentials including an MBA from UUM and a strong technical foundation from USM, David delivers training that combines rigorous business principles with practical technological applications—empowering professionals to excel in today's AI-driven marketplace through innovative strategies and powerful personal branding.
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