Short-form videos have become an important way for businesses to capture attention, communicate brand messages and engage audiences across social media. However, producing compelling video content can be time-consuming when it requires scripting, visual design, filming, animation, music production and editing. Generative AI offers a practical way to simplify this process and help individuals and organisations create video content more efficiently.
AI Video Creation for Social Media Marketing is a practical 1-day instructor-led course designed to guide participants through the complete AI video creation process, from an initial idea to a finished short video. Participants will explore how AI tools can support prompt writing, image generation, image-to-video animation, storyboarding, music creation and video editing. No previous AI or video production experience is required
Training Duration: 1 Day
- Certificate Of Completion Available
- Group Private Class
- VILT Class Available
- SBL-Khas Claimable
Short-form video is now the fastest way to capture attention, build a brand and drive sales, and AI has made it possible for anyone to produce cinematic content without a camera crew or editing background. This hands-on one-day workshop takes participants from their very first AI prompt to a finished short video. Participants will learn a complete, repeatable AI workflow: writing structured prompts with Claude / ChatGPT, generating images with Nano Banana Pro, building reference sheets for visual consistency, storyboarding with ChatGPT, animating with Seedance 2.0/2.5 and Wan 3.0, composing original music with Suno and assembling the final cut in CapCut. Through guided demonstrations, interactive games, practical exercises and a final project, every participant will walk away with their own AI short video and the confidence to create more for work, business or personal content.
Upon completing the course, participants should be able to:
- Understand how generative AI interprets prompts and apply a structured prompt formula for consistent, high-quality results.
- Use Claude / ChatGPT as a prompt partner to turn rough ideas into detailed image and video prompts.
- Generate and edit professional-quality images using Nano Banana Pro.
- Animate still images into video clips using Seedance 2.0/2.5 and Wan 3.0, and know when to use each tool.
- Source content ideas from trending platforms and apply proven hook formulas to stop the scroll.
- Design eye-catching hook posters and video covers using AI.
- Install and use Claude Skills to automate repetitive prompt-writing tasks.
- Create character, product and scene reference sheets to maintain visual consistency across shots.
- Plan short videos with AI-generated storyboards using ChatGPT.
- Generate multi-shot video sequences and troubleshoot common AI video errors.
- Compose original background music with Suno and quickly assemble a complete video in CapCut.
- Understand AI ethics, copyright, platform disclosure rules and commercial-use considerations.
- Practice hands-on exercises to reinforce their learning and creativity.
- Achieve personal satisfaction in creating and presenting their own AI short video.
This course is designed for corporate staff, small business owners and content creators at beginner to intermediate level who want to create engaging short-form video content using AI. No prior video production or AI experience is required. Beginners will build a solid end-to-end workflow, while intermediate users will benefit from advanced prompting, consistency and troubleshooting techniques.
Module 1: Prompting Fundamentals with Claude / ChatGPT
- Apply the 7-part prompt formula: Subject + Action + Setting + Style + Lighting + Camera + Mood.
- Use Claude / ChatGPT as a prompt partner to expand rough ideas into detailed, ready-to-use prompts.
- Build a personal prompt template that can be reused across image and video tools.
- Image = WHAT you see
- Video = WHAT you see + HOW it moves + WHAT you hear
- Practical: Prompt Upgrade Challenge: Rebuild a weak prompt (e.g. “a cat in a café”) using the formula and compare the before-and-after results.
Module 2: AI Image Generation with Nano Banana Pro- Navigate the Google Flow interface and key settings for Nano Banana Pro, including aspect ratio & number of generation.
- Generate high-quality images using the structured prompt formula.
- Refine images with conversational follow-up edits: outfit, background, camera angle and lighting.
- Upload reference photos (e.g. products or people) and blend them into new scenes.
- Practical: Exercise 1: Write a formula prompt with Claude / ChatGPT, generate a hero image and refine it through two rounds of edits.
Module 3: Image to Video: Animate Your First Shot- Differentiate image-to-video and text-to-video and know when to use each.
- Write effective motion prompts covering subject action, camera movement, pacing and ambient sound.
- Watch a live demonstration on the AI platform, which gives access to both Seedance 2.0/2.5 and Wan 3.0 in one workspace.
- Compare Seedance 2.0/2.5 and Wan 3.0: strengths, clip length, output quality and credit cost.
- Select the right generation settings: duration, resolution and aspect ratio.
- Practical: Exercise 2: Animate your hero image in either Seedance / Wan 3.0 or Google Omni Flash and compare the results side by side.
Module 4: Finding Ideas & Creating Hook Posters- Discover where to find content ideas: Instagram Reels trends, Pinterest and customer FAQs.
- Use Claude / ChatGPT to brainstorm and adapt trending ideas to your brand, business or niche.
- Design a scroll-stopping hook poster or video cover with bold headline text using ChatGPT.
- Practical: “Hook or Flop?” game & Exercise 3: Vote on real hook examples, then create one hook poster for your own branding idea.
Module 5: Install a Claude Skill to Write Prompts for You- Understand what Claude Skills are and how they turn repetitive prompting into a one-step workflow.
- Install a skill into Claude step by step.
- Run a video-prompt skill to generate consistent, structured prompts in seconds.
- Practical: Install-along: Every participant installs the workshop skill and test-runs it on their own idea.
Module 6: Reference Sheets for Visual Consistency- Understand why AI loses consistency between shots: faces, outfits, products and locations.
- Create a character reference sheet with front, side and back views.
- Create product/prop and location/scene reference sheets.
- Use reference sheets as inputs in video generation tools.
- Practical: Exercise 4: Build a character / location reference sheet for your final project.
Module 7: Storyboarding with ChatGPT- Structure a 15–30 second short video: Hook → Build → Payoff → Call-to-Action.
- Use Claude to write a shot-by-shot script.
- Generate a 4–6 panel storyboard image in ChatGPT using your reference sheet.
- Review pacing and shot variety: wide, medium and close-up shots.
- Practical: Exercise 5: Produce a 6-panel storyboard and exchange quick feedback with a partner.
Module 8: Multi-Shot Video Generation & Troubleshooting AI Video Errors- Run your shot prompts on AI Platform with your chosen video tool (Seedance / Wan 3.0), using reference sheets to keep characters and scenes consistent.
- Identify and fix common AI video errors: face morphing, extra fingers or limbs, warped text, jittery or unnatural motion and sudden scene changes.
- Apply re-prompting strategies and decide when to regenerate versus fix in editing.
- Practical: Exercise 6: Generate 2–3 shots from your storyboard and fix at least one error.
Module 9: AI Music with Suno & Quick Assembly in CapCut- Write effective Suno prompts: genre, mood, tempo, instruments, and vocal or instrumental.
- Generate and select a custom track that matches the emotion of your video.
- Quickly assemble in CapCut: sequence and trim clips, add music, music effects, captions and the hook poster as the cover.
- Export in the correct format for TikTok, Instagram Reels and YouTube Shorts.
- Practical: Exercise 7: Generate a 30-second track and assemble a draft edit of your clips.
Final Project
Create Your Own AI Short Video & Showcase- Apply the full AI workflow independently to create a 15–30 second short video.
- Present the finished video and explain the creative choices behind it.
- Receive personalised feedback from the trainer.
Module 10: AI Ethics & Commercial Use- Understand copyright and ownership of AI-generated images, video and music, including each tool’s commercial-use terms.
- Follow platform AI-disclosure requirements on TikTok, Instagram and YouTube.
- Avoid misuse: using real people’s likeness without consent, deepfakes, misleading claims and unauthorised brand logos.
- Apply responsible AI practices for corporate, business and client work.