DM-105-3CL: Become An Authority In Digital Marketing

Name: DM-105-3CL: Become An Authority In Digital Marketing
Brand: Digital Marketing
Price: 2800 MYR
Availability: InStock

RM 3,600.00

RM 2,800.00

Gain essential digital marketing skills and transform your business with our comprehensive course. Learn brand awareness, lead generation, website optimization, social media marketing, email marketing, Google marketing, and search engine optimization. Suitable for small business owners, sales and marketing personnel, entrepreneurs, and digital marketers.

Unlock the power of digital marketing and propel your business to new heights with our comprehensive course. Designed for entry to intermediate level learners, this program is perfect for sales and marketing personnel seeking to acquire essential digital marketing skills or business owners looking to transform their conventional marketing strategies.

Throughout this course, you will delve into a wide range of digital marketing topics, including brand awareness, lead generation, targeting customers, retaining existing customers, increasing sales and profit, and expanding your market reach. By leveraging the latest digital marketing techniques, you'll learn how to drive more website traffic, improve conversions, promote new products and services, and establish a strong online presence.

Training Duration: 3 Days

Certificate Of Completion Available
Group Private Class
VILT Class Available
SBL-Khas Claimable

Download Course Outline

This course is design for entry to the intermediate level, for sales & marketing personnel who need basic skills on digital marketing or business owners who all the while use conventional marketing, and required for basic skills on digital marketing on his/her business transformation. This course include Google marketing technique as well as Optimizing Google My Business listing which best for Local SEO.

Brand Awareness

Lead Generation

Target Customers

Retaining Old Customers

Increase Sales/Profit and grow business

Expand the market even to global markets.

Getting more website traffic

Improve conversions

Promotion for new products & services

Create Online Presence

Digital Transformation

Transform from Offline to Online business

Learn the essential philosophies and practices of digital marketing

Familiarize the methodologies, tools and technologies behind
By the end of the training, participants will be able to:

Understanding the fundamentals of Digital Business

Organize frameworks and plan approaches to market product/services on digital platform effectively

Understand various digital marketing tools, leverage it to improve online presence

Plan marketing content, develop marketing content that works well for the target audience and to measure its impact to improvise the sales through social media.

Able to make a convincing social media copywriting

Gaining graphic design skills, “design like a pro” able to design a social media post, cover photo, graphics for website, and email marketing campaign.

Ability to create a landing page as a call to action in social media post

Understanding how the website works and how to optimize for better search engine ranking.

Understanding keyword research and being able to pick the right keyword for ranking.

Understanding local SEO, able to optimize GoogleBusiness Profile effectively.

Able to target and speak to your PERFECT audience.
Stable Internet Access (At least 10Mbps above)

Valid Email ID (either Personal/Business)

Valid Facebook Account & Instagram Account

Dual monitor will have an advantage for better learning experience

Having a product/services to promote
This course is suitable for:

Small Business Owner

Sales & Marketing Personal

Entrepreneur

Start Up

Individuals who are interested in learning digital marketing.

Digital Marketer

Social Media Marketer

SEO Specialist
Module 1: Fundamental of Digital Marketing
Is a pleasant sign, when you are looking into Digital Marketing training now! (Especially this course outline!) I believe you should have a basic understanding on the importance of Digital Marketing. I am assured you are in the right path & right place to learn Digital Marketing now and let me share you my favorite quote:
“DIGITAL MARKETING IS NO LONGER AN EXPERIMENTAL STRATEGY... IT’S THE NEW INDUSTRY STANDARD FOR CONNECTING WITH YOUR TARGET AUDIENCE“

In this chapter, we cover how does old school marketing different from digital marketing, why digital marketing having a lot more advantage from old school marketing, how to choose the right digital channel that suitable for your online presence, how to position your UPS to win the market, get to know your customers buying behavior, and most important is to creating digital footprint; We will also cover several essential digital marketing tools that every digital marketer needs as well as a bonus topic, “power of copywriting” to kick start our Digital Marketing journey.
Topic include:

Conventional Marketing vs Digital Marketing

Type of Digital Marketing Channel

Your Unique Selling Proposition

Know Your Customer

Marketing Mix

Create Digital Footprint

Creating Authority Online

Know Your Digital Marketing Tools

Power of CopyWriting

Module 2: Social Media Marketing (SMM)
Social media is a new norm, even my grandmother has a Facebook and Twitter account. In this chapter, we covered a few social media platforms such as Facebook, Instagram, WhatsApp. The pros and cons of using profile, groups, page for your business, how to get organic traffic,(especially trainer’s secret strategies), increase likes and followers at this platform as well as power keywords for closing sales!
Topic Include:

Introduction to Social Media

12s Social Media Content Strategies

Facebook Marketing

Module 3: Website Marketing
Every business needs to have an office or a storefront; With digital presence, your business needs to have a website! A so-called online-presence. In this chapter, you will learn how to get publicity and awareness via website marketing, we will discuss a few types of website marketing strategies & how to choose the right platform to host your website platform, as well as several online channels that can generate income to your business.
Topic include:

Introduction to Website Design and Development

Advantage of using Website for Business

Choose Your Business Website Platform

Generating Income Through Website Marketing

Module 4: Email Marketing
Email brings higher ROI according to the research, if you don’t practice email marketing, it is really a big loss. In this chapter we will discuss how email marketing system works, leads capture methods, list building strategies as well as how to automate your email marketing campaign.
Topic include:

Introduction to Email Marketing

Lead Capture Strategies

Building Email Database

Customer Value Optimization (Bonus)

Module 5: Google Marketing
Search engine traffic is important, we wish to have “FREE” traffic from search engine, this also the reason we learn search engine optimization on the following topic. Before we proceed to SEO, we choose Google because it takes 98% of the market share in search engine industries. In this chapter, we learn a few google marketing tools which can help us in our business.
Topic include:

Fundamental Of Search

Advance Keyword Research Tools

Google Marketing Tools

Local SEO, Google Business Profile (Google My Business) & Optimization

Module 6: Search Engine Optimization (SEO)
How about FREE traffic from Search Engine? How good when someone searches for your product and services, Search Engine recommends you for FREE! This is the importance of Search Engine optimization. In this chapter, you will learn the fundamentals of SEO, how to make a search engine like your page and recommend you when someone searches your product and services, we will cover how the “on-page” and “off-page SEO” as well as link building strategies.
Topic Include:

Understanding Search Engine Optimization

On Page Optimization

Off Page Optimization

Knocking Search Enginee’s Door

Building Authority Online

White Hat vs Black Hat (Bonus)

Frequently Asked Questions

What is the Professional Certificate in Data Analytics with Microsoft Power BI?

It is a 5-day instructor-led training program that develops practical skills in data preparation, DAX calculations, data modeling, Power BI reporting, dashboard design, and data storytelling. Participants complete assessments and may receive the Professional Certificate upon successful completion.

Is this Power BI course suitable for beginners?

The fundamentals module is designed for beginners and participants with limited programming or data warehousing knowledge. Familiarity with Microsoft Excel and awareness of business concepts such as revenue and profitability are recommended.

However, the DAX, data modeling, and dashboard modules have their own prerequisites. Participants should ideally have basic Power BI or Power Pivot knowledge before attending the more advanced modules.

What will I learn during the 5-day Power BI training?

You will learn how to:

Connect and transform data using Power Query.
Create reports and dashboards.
Write DAX formulas and measures.
Apply evaluation contexts and CALCULATE.
Build data models using star schemas.
Manage relationships, granularity and date dimensions.
Design dashboards using data storytelling principles.

What is DAX and why is it important in Power BI?

DAX, or Data Analysis Expressions, is the expression language used for calculations in Power BI. It enables users to create calculated columns, measures and analytical calculations involving filters, relationships, time intelligence and evaluation contexts.

Do I need Excel knowledge before learning Microsoft Power BI?

Basic technical familiarity with Microsoft Excel is recommended for the fundamentals module. The course also introduces Excel as a data source, making Excel knowledge useful when learning how to connect and prepare data in Power BI.

Will I learn how to design professional Power BI dashboards?

Yes. The final module covers dashboard strategy, visualization, and data storytelling, including the 7 Golden Rules of Dashboard Design. Participants also complete dashboard projects and an oral presentation to explain their design decisions and insights.

Is this Professional Certificate in Data Analytics with Microsoft Power BI HRDC Claimable?

Yes. This Professional Certificate in Data Analytics with Microsoft Power BI course is HRDC Claimable, subject to the applicable HRD Corp requirements and employer eligibility.

What certificates will I receive upon completing the course?

Upon successful completion of the program, participants will receive the following credentials and certification opportunities:

Certificate awarded by the Graduate School of Business, Universiti Sains Malaysia (USM)
Participants will receive a certificate awarded by the Graduate School of Business, Universiti Sains Malaysia, recognizing their completion of the professional data analytics program.
Certificate of Completion by GemRain Consulting
GemRain Consulting will issue a Certificate of Completion to participants who successfully complete the training program.
Microsoft Power BI Data Analyst Associate Certification
Participants will have the opportunity to pursue the official Microsoft Certified: Power BI Data Analyst Associate certification by sitting for the relevant Microsoft certification examination.
Microsoft awards the certification upon successful completion of the required examination. Passing the training program alone does not automatically grant the Microsoft certification.

DM-105-3CL: Become An Authority In Digital Marketing

WHAT WILL YOU LEARN

OBJECTIVES

PREREQUISITES

AUDIENCE

COURSE MODULE

Frequently Asked Questions

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