AL-DS: Mastering the Art of Data Storytelling
2 Days per class
Remarks
Fully claimable under HRDC
Up to 25 pax per class
On-site delivery at your company’s location (travel and accommodation charges apply for locations outside Klang Valley)
The fees stated are for 3 classes
Promo fee is billed upfront during the first class, whether with HRDC grant or not
RM 16,500
Fees for 3 classes
RM 5,500/class ONLY
Mastering the Art of Data Storytelling is a 2-day interactive workshop that empowers data and business professionals to communicate insights more clearly, persuasively, and ethically. This program goes beyond dashboards and visuals—teaching participants how to shape meaningful data narratives that resonate with diverse audiences.
The course blends best practices in visualization with storytelling principles, introducing frameworks such as:
IBCS “SUCCESS”: A global standard for conceptual, semantic, and perceptual clarity in data communication
HEART: A people-first approach that emphasizes empathy, ethics, and engagement in how data is shared
On Day 1, participants will explore:
Common pitfalls in data presentation and how to fix them
The building blocks of good storytelling (narrative, data, visuals)
How to construct a narrative arc using techniques like "hook, insight, resolution"
How to apply IBCS perceptual principles to simplify and enhance visuals
A team exercise challenges participants to present insights from a mock dataset using structured storytelling and the SUCCESS model.
On Day 2, the focus expands to:
Conceptual principles for clear messaging and semantic consistency
The HEART framework to improve communication effectiveness and build data empathy
Psychological factors in perception, communication barriers, and ethical storytelling
Design Thinking techniques like "How Might We" to foster continuous improvement
By the end of the course, participants will:
Structure data stories that are engaging and relevant
Choose the right charts, avoid clutter, and simplify complexity
Adapt content for technical and non-technical stakeholders
Build data-driven cultures by fostering empathy and clarity
Deliver actionable, ethical, and trustworthy insights
Perfect for analysts, marketers, HR, finance, or operations professionals—this course helps anyone who needs to present data in a way that drives decisions and inspires action.
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