Artificial Intelligence is reshaping the media landscape — helping professionals create, edit, and deliver content with unprecedented efficiency and quality. From automated video editing to generative music and AI-assisted animation, these technologies are redefining creativity itself.
This 1-day instructor-led course, developed by Be Licensed in partnership with CertNexus, introduces both assistive and generative AI concepts applied to the media industry. Participants will explore how AI enhances productivity across text, coding, image, video, and audio workflows — while also understanding its ethical challenges and limitations.
Aligned with the CertNexus AIM-110 certification, this course equips participants with the skills and literacy needed to integrate AI responsibly and effectively into media production environments.
Module 1: AI Fundamentals
AI Concepts
Assistive and Generative AI Overview
Module 2: Text and Coding AI Concepts and Tools
Understanding AI for text and code generation
Using assistive and generative text/coding tools
Module 3: Image and Video AI Concepts and Tools
Applying AI for image enhancement, design, and video editing
Exploring tools for automated and generative visuals
Module 4: Audio AI Concepts and Tools
Understanding AI for sound design, voice synthesis, and generative music
Module 5: Solving Media Production Problems with AI
Implementing AI in video, audio, and game design workflows
Module 6: Identifying the Challenges of AI
Recognizing limitations and ethical concerns in generative AI
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Frequently Asked Questions (FAQs)
Is this course technical?
No. It focuses on conceptual and creative applications of AI in media.
Do I need prior AI knowledge?
No. It’s designed for media professionals with basic technical literacy.
Will I work with real AI tools?
Yes. Demonstrations and guided exercises cover generative and assistive tools.
Does it include hands-on projects?
Yes. You’ll explore practical examples in audio, video, and visual media.
Is this an official certification?
Yes. It aligns with the global CertNexus AIM-110 credential.