ChatGPT Power Play in Sales & Marketing
A one-day intensive course designed for sales and marketing professionals to leverage ChatGPT for lead generation, personalized content creation, market research, and campaign optimization. Gain hands-on experience in using prompt frameworks to enhance customer engagement and boost team performance.
Duration:
Fees with SST:
1 Day
RM 1,296.00
In a digital-first world, success in sales and marketing depends on how fast you adapt to new tools — and ChatGPT is the game-changer.
This 1-day instructor-led workshop introduces participants to the practical applications of Generative AI in sales and marketing. Through guided exercises, participants will master prompt engineering techniques to perform key tasks such as lead generation, content creation, customer analysis, campaign optimization, and performance tracking.
By the end of this course, participants will know how to design prompts that help automate repetitive tasks, generate creative content, and uncover new insights to improve conversion rates and customer loyalty.
Module 1: Importance of Prompt Engineering
Learn the principles of prompt design and explore structured frameworks for marketing and sales tasks.
Module 2: ChatGPT for Sales & Marketing Tasks
Understand AI-driven automation across marketing and sales workloads — from lead management to analytics.
Module 3: Sales Lead Generation
Apply ChatGPT for lead magnet creation, social media prospecting, and lead scoring to accelerate pipeline development.
Module 4: Sales-Centric Strategizing
Use AI to support funnel development, sales performance tracking, and sales enablement initiatives.
Module 5: Enhancing Sales Techniques
Discover how ChatGPT enhances consultative, SPIN, and value-based selling models for stronger client conversations.
Module 6: Content Marketing
Create compelling marketing stories, blogs, and promotional materials using AI.
Module 7: Social Media Marketing
Develop engaging posts, analyze campaign data, and manage AI-assisted ad performance reporting.
Module 8: Email Marketing
Learn prompt techniques for crafting personalized emails, optimizing subject lines, and improving open rates.
Module 9: Market Research
Generate AI-powered insights through segmentation, customer trend analysis, and competitor benchmarking.
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Frequently Asked Questions (FAQs)
Is this course practical?
Yes. It includes hands-on exercises and prompt creation for real marketing and sales tasks.
Do I need technical knowledge?
No. The course focuses on using ChatGPT intuitively for business goals.
Will I learn to generate real sales leads?
Yes. You’ll practice using ChatGPT for lead magnet creation and scoring.
Does it include social media and email marketing?
Yes. Both are covered under dedicated modules.
Can this help small teams or entrepreneurs?
Absolutely. It’s ideal for scaling personalized engagement with limited resources.