Present Data That Inspires Action — Not Confusion
Even if your audience isn’t technical or your data is complex.
Imagine spending hours building a dashboard — only to hear your boss say, “I don’t get it.” Or presenting quarterly insights and watching decision-makers flip to the next slide because the message didn’t land. This happens not because the data is wrong, but because the story wasn’t clear. That’s exactly what this workshop fixes.
No More Blank Stares When You Present Charts in Meetings
I get it, I’ve been in your shoes and know what it feels like to:
If you’ve ever…
❌ Seen your stakeholders zone out during your data presentation...
❌ Struggled to explain trends without sounding robotic...
❌ Or felt your hard-earned insights were completely ignored…
This course is designed to help you break through — and tell stories that actually move people.
Bridge the Gap Between Data and Decisions
It’s not about showing more charts — it’s about telling the right story.
Apply IBCS “SUCCESS” Principles
Present insights clearly, concisely, and confidently using a proven framework.
Use the “HEART” Framework to Build Empathy
Deliver data narratives that connect with your audience’s mindset — not just their logic.
Simplify Complex Messages
Make your visuals speak louder — and clearer — without losing meaning.
Structure Compelling Narratives
From “aha” moments to calls-to-action, master the art of data-driven storytelling.
Hands-on Practice with Real Datasets
Build narratives, create visualizations, and present as a team using storytelling arcs.
Engaging, Practical & Business-Focused
Skip the theory overload — and build real skills that make your next presentation land.
WHAT IT IS
Mastering the Art of Data Storytelling
What you get:
✅ 2-day instructor-led or virtual workshop
✅ Hands-on activities with team presentations
✅ Real-world examples using actual challenges
✅ Application of IBCS “SUCCESS” & “HEART” frameworks
✅ Post-course group reflection and improvement exercises
✅ Certificate of Completion
✅ HRDC claimable
Regular Price:
RM1,500.00
Discounted Price:
RM1,500.00
74%
of decision-makers say they’ve been convinced to take action because of a data story — not the data itself.
(Source: Tableau Research, 2022)
67%
of presentations fail to deliver impact due to poor data visualization and unclear messaging.
(Source: Forbes & Gallup Workplace Insights)
80%
of employees feel more confident making decisions after attending data storytelling or data literacy training.
(Source: Accenture Data-Driven Enterprise Survey, 2023)
MEET THE TRAINER
Alex Ooi
With over seven years of experience across Heineken, Coca-Cola, EY, and now leading his own consultancy, Alex transforms how businesses use data. He bridges analytics, engineering, and financial modeling to deliver clarity and ROI from complexity.
Alex is the go-to expert when it comes to building data cultures, empowering decision-making, and turning technical insights into business value.
Results Alex delivers:
Credibility through Power BI certification and ACMA membership
Achievement in deploying data automation and analytics at Heineken & Coca-Cola
Credibility as founder of a data consultancy focused on cost-saving and efficiency
Achievement in rolling out regional tools adopted across APAC
Credibility through hands-on data training, engineering, and strategic consulting
Why Most Data Talks Are Forgotten — And How Yours Can Make Impact
Most professionals just copy-paste dashboards and charts into slides... and wonder why nobody reacts.
But data doesn’t speak for itself — people do.
This course helps you tell the story behind the numbers, align with your audience, and drive change without losing clarity.
Because when data speaks with purpose, people listen.
Your Step-by-Step Journey to Become a Data Storytelling Pro
You’ll walk away with frameworks, techniques, and habits to turn any dataset into a compelling story.
Module 1: Introduction & Goals
Set expectations, align personal learning goals, and explore traits of successful data professionals.
Module 2: IBCS “SUCCESS” Principles Overview
Understand the conceptual, semantic, and perceptual foundations of effective data communication.
Module 3: Common Data Presentation Challenges
Identify real-world challenges and introduce the HEART framework to humanize your storytelling.
Module 4: Elements of Good Data Storytelling
Explore how to blend data, narrative, and visuals to create impactful stories.
Module 5: Identifying Core Messages
Learn to distill insights into a clear, central message that guides your narrative.
Module 6: Recap of Storytelling Elements
Reinforce key components and apply them to real work examples.
Module 7: Building the Narrative Arc
Craft engaging stories using hooks, rising action, insights, and calls-to-action.
Module 8: Applying “PERCEPTUAL” IBCS Principles
Use perceptual design elements to enhance visual clarity and engagement.
Module 9: CONDENSE – Increase Information Density
Master techniques to summarize and communicate complex data efficiently.
Module 10: CHECK – Ensure Visual Integrity
Avoid misleading visuals and validate your data representations.
Module 11: EXPRESS – Choose Proper Visualization
Match the right chart to the right message to increase impact.
Module 12: SIMPLIFY – Avoid Clutter
Streamline your visuals to emphasize what truly matters.
Module 13: Applying “CONCEPTUAL” IBCS Principles
Explore abstract concepts and align them with storytelling goals.
Module 14: SAY – Convey a Message
Craft clear messages that resonate with diverse audiences.
Module 15: STRUCTURE – Organize Content
Create logical layouts and maintain consistency in presentations.
Module 16: UNIFY – Apply Semantic Notation
Standardize terms, symbols, and formatting for greater clarity.
Module 17: Tackling Data Challenges with HEART
Revisit and apply HEART to real-life data obstacles with empathy and ethics.
Module 18: Understanding the Human Mind
Gain insights into cognitive processing and how it affects data interpretation.
Module 19: Overcoming Communication Barriers
Improve active listening, adaptability, and ethical data communication.
Module 20: Building Empathy and Understanding
Develop emotional intelligence and communication strategies.
Module 21: Reflection & Post-Mortem
Learn to give and receive feedback to drive continuous improvement.
Module 22: Introduction to Design Thinking
Apply the “How Might We” formula to identify and act on improvement areas.
Get In Touch With Us!
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