What are the Data Personas In Data Literacy Culture?

As you can imagine, there are different data personas that live and breathe within an organization. Each one of these persons will interact, understand, and play a different role with data. If we want to truly understand and build a thriving data literacy culture, we must understand how different people look at data and how we can interact with them properly. In our case, we are going to explore 4 different data personas, along with discussing the executive level, and how all of them play a part in a data literacy culture. One key note is that these data personas can be a part of any level of the organization, from the executive team on down. The essential thing is to understand these persons as a whole and how they interact with data.